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March 16, 2004

Maker of iPod Commercials Interviewed

"VFXSoup: Blue screen or green screen?

Alex: I'm a green screen kind of a guy. Green has a much higher luminance than blue, so it's much more forgiving for lighting and exposure. I don't know why more fx supervisors don't insist on it - it would make their lives a lot easier. Blue screen tends to suffer in the shadows around the feet. If the blue screen gets too dark, you'll end up waging war in the blacks and your comps will look like bad holograms (think R2D2 + restraining bolt = "help me obi-wan"). As far as I know, blue and green cost the same! The only drawback with green is that it does tend to show the dirt more - but there are always those natty little elastic shoe covers - very chic."

Read the Interview

Edit: They seem to have removed all photos and refer to iPod and iPod commercials. No idea why

Pretty interesting to see what techniques he used to make iPod commercials. I really don't understand why some major production companies such as Industrial Light & Magic still prefer to use blue screen over green. Two leading digital productions companies; WETA Workshop (LOTR) and Manex Enterainment (Matrix) prefer green screen because it gives depth to objects while blue screen make objects feel too flat (ie: Star Wars Ep. 1/2).

Industrial Light & Magic haven't made any breakthrough in technology lately though. The effects in Hulk, Harry Potter, etc are not that well-done, IMO.



I think the the quidditch game in Harry Potter rocked! Sure, I could tell it had a cornicopia of 3D graphics, but they weren't too bad, considering most of the time the players were moving fast.

But anyways, on a subject more relating to the topic, the iPod commercials were cool. When traveling to LA for Disneyland a few weeks back, I remember seeing like 3 bilboards with iPod ads on them.

Posted by: Pixel Sage at March 17, 2004 03:51 AM

I've clicked that link a couple of times now and I just can't see the iPod commercial mentioned anywhere, nor it's techniques...

Posted by: Erik K. Veland at March 17, 2004 10:52 AM

Man you're right. They've completely removed all photos and refers to iPod.

Maybe Apple doesn't like this. I'll look around to see if anyone have a copy of photos that they removed

Posted by: Adam Betts at March 17, 2004 12:01 PM

Sorry guys

I pulled any and all Apple reference due to questions regarding permissions by the interviewee. I would also suggest removing the images on your site as well.


Senior Editor @ the soup

Posted by: breaky at March 21, 2004 03:56 AM

No problem, they're removed now

Posted by: Adam Betts at March 22, 2004 08:14 PM
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